Google Search Ads

Google Search Ads
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IELEVATE
Leading Teacher
12
Topics
1 Google Search Ads introduction, features and ad formats
2 How to create Google Ads Account - Express VS Regular?
3 How to use Google keyword planner tool and perform keyword research?
4 Understanding Google ads account structure
5 How to create Google Search Campaign?
6 How to write effective TEXT ADS and understanding ad structure
7 Types of Ad Extensions
8 Keyword Match Types
9 Google ad auction process, quality score and ad ranking
10 How to decide your bids and bid adjustment options?
11 Payment options and different type of bid strategies in Google Ads
12 Google ad policies and trademark guidelines

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